Joe Lazzerini and partner Amalia Colaluca are partners and restaurant entrepreneurs who took over the reins of The Hebridean – a gastro pub in Glasgow’s vibrant West End – formerly owned by Nico Simeone.
Maguires was tasked with developing the new brand identity, photography suite, brand films and provision of an ongoing digital marketing strategy and implementation for the new venture. After a highly successful launch, bookings and word-of-mouth recommendations were flooding in.
Instagram followers increased by 2,702 with Facebook likes up by 764, within just 3 months. The new website also outperformed expectations, with 62,467 page views in a 4 month period – exceptional numbers for an independent restaurant operating in a highly competitive market. The Loveable Rogue’s social audience were also highly engaged, with 105k video views and 10,714 link clicks to the website or online kiosk.
To expand on their premium offering and provide a delivery service for people who could not visit the restaurant, ‘The Rogue at Home’ was developed.
This provided a beautifully boxed ‘at home’ offering of The Rogue’s popular Sunday Roast. This was quickly followed up during the Festive period with The Loveable Rogue’s Christmas Day Dinner Box, a four-course festive feast delivered to your door.
Maguires provided the branding, accompanying films and stills to promote both new offerings.
