Over the next few years, the campaign was successfully retained, with the central ‘hero’ images being updated each year, with additional video and web content added into the marketing mix, to further strengthen the offering.

For their new campaign, the client was keen to evolve the campaign style, while still remaining true to what made the original campaign successful.

Maguires was also commissioned to capture a fresh bank of photography of school life for the in-house social media team. 

This saw us spend two days at the school, across several locations, capturing a wide variety of school activities. From this we were able to assemble a fresh collage style and an expanded range of ‘hero’ pupil shots, providing variety and diversity for the digital and outdoor campaigns.

Finally, this year we decided to create a small thank-you for our ‘heroes’. Each pupil’s family was sent individualised posters with their name adapted to be part of ‘The Start of Something Great’ strap-line.