Located in multiple venues throughout the UK and beyond, ‘Six by Nico’ sees Nico and his team create a themed menu every six weeks.

Having worked with Nico on the branding of his ‘111 by Nico’ restaurant, Maguires were again tasked with creating branding and signage for the new restaurant.

We led the art direction, branding, and design — everything from logo development to external signage, ensuring each touchpoint feels elevated but approachable. The challenge was to strike the right balance: the identity needed to carry the premium chef pedigree, while also suggesting fun, novelty, and the constantly changing menu themes.