Having developed the highly successful, and award-winning, ‘Care to Join Us’ campaign for Quarriers, we were faced with a challenge on how to develop the visual content of the campaign during the first National lockdown.
As both parties were required to stay at home, aside from an hour’s exercise a day, we had no means of shooting new footage of Quarriers staff in order to create fresh content for this year’s campaign.
We proposed using existing audio tracks of various Quarriers care workers, recorded as part of an earlier radio campaign, as the basis for a reimagined set of animated ads for this years’ social campaign. By selecting three of the stores, as told by the Quarriers care workers, we create a series of playful animations, using a little ‘creative’ licence in the depiction of the scenes being described.
These three animations were brought to life by the wonderful Donna McAvoy and contained within the existing ‘Care to Join Us’ campaign banner. We were then able to provide the Quarriers recruitment team with the required creative assets with which to run their unique lockdown recruitment drive via their own social channels.
