Quarriers is a leading social care charity that provides practical care and support for thousands of vulnerable children, adults and families across Scotland.
Maguires first worked with Quarriers in 2018, creating the award-winning ‘Care to Join Us’ campaign. Since then we’ve helped to evolve the campaign, navigating through the filming challenges caused by the pandemic, to ensure this authentic, people-based campaign remains true to its original concept – the best way to promote working for Quarriers is to showcase the people themselves.
For this campaign, the client was keen to showcase the people they care for, alongside a range of their staff, as they go about their daily duties as Support Workers.
Maguires spent several days on location at both adult and child care facilities, capturing a snapshot of day-to-day life at Quarriers.
The client was looking to expand their reach across social channels by including content for TikTok in addition to their usual Instagram and Facebook campaigns. With this in mind, Maguires supplied the marketing team at Quarriers with a number of edits of 15 second ads for both Child Services and Adult Services, so each area could be individually targeted. In addition, we provided longer cuts of each ad for TV and web, alongside a number of static ads for organic and paid-for posts and stories.
