Peacock Salt are the largest distributor of salt products in the UK. Following a successful pitch, Maguires were appointed to lead the creative for a winter campaign promoting their vast array of winter safety equipment and supplies.
The campaign required a range of product-specific ads, targeting a number of key sectors – from care homes to education establishments, tourist attractions to shopping centres, sports grounds to private residences.
At a time of year where the weather was dark and cold, we felt there was scope to inject a little humour into a campaign promoting items such as salt spreaders, grit bins and shovels. Afterall, this was a sector that had warmly embraced the renaming of council gritters over the years, with names such as ‘Gritty McGritFace’, ‘Gritter Thunberg’ and ‘Keanu Freeze’.
With a punchy new graphic style and an ever-expanding list of playful headlines, we provided the client with a range of tailored product-specific ads for email marketing, paid-for social and PMAX campaigns, as well as trade press.
The campaign was launched in November and is currently ongoing.
