Peacock Salt

Peacock Salt

Introduction

Introduction

Winter safety with wit: a playful, product-led campaign promoting Peacock Salt’s spreaders, grit bins, and supplies across diverse buyer sectors.

Project Title

Winter Equipment Campaign

Industry

Retail

Services

/

Advertising

/

Animation

/

Copywriting

/

Creative Concepts

/

Design

Timeline

3 months

Introduction

Winter safety with wit: a playful, product-led campaign promoting Peacock Salt’s spreaders, grit bins, and supplies across diverse buyer sectors.

Project Title

Winter Equipment Campaign

Industry

Retail

Services

/

Advertising

/

Animation

/

Copywriting

/

Creative Concepts

/

Design

Timeline

3 months

Overview

Overview

Overview

Peacock Salt are the largest distributor of salt products in the UK. Following a successful pitch, Maguires were appointed to lead the creative for a winter campaign promoting their vast array of winter safety equipment and supplies.

The campaign required a range of product-specific ads, targeting a number of key sectors – from care homes to education establishments, tourist attractions to shopping centres, sports grounds to private residences.

At a time of year where the weather was dark and cold, we felt there was scope to inject a little humour into a campaign promoting items such as salt spreaders, grit bins and shovels. Afterall, this was a sector that had warmly embraced the renaming of council gritters over the years, with names such as ‘Gritty McGritFace’, ‘Gritter Thunberg’ and ‘Keanu Freeze’.

With a punchy new graphic style and an ever-expanding list of playful headlines, we provided the client with a range of tailored product-specific ads for email marketing, paid-for social and PMAX campaigns, as well as trade press.

The campaign was launched in November and is currently ongoing.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s
talk.

Tell us about your project—whether it’s a brand refresh, marketing campaign, website or content….we're all ears.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed proposal for review.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s
talk.

Tell us about your project—whether it’s a brand refresh, marketing campaign, website or content….we're all ears.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed proposal for review.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s
talk.

Tell us about your project—whether it’s a brand refresh, marketing campaign, website or content….we're all ears.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed proposal for review.