For over 50 years, AC Whyte has been at the forefront of delivering energy efficiency and refurbishment solutions, building strong foundations for communities, clients, and the environment.
Since their inception, they have grown significantly, taking on ambitious energy-efficiency projects while deepening their focus on sustainability, innovation, and community wealth. They needed a modernised brand to reflect this new direction and better communicate with stakeholders.
Our process began with in-depth research: stakeholder interviews, market analysis, internal reviews, and a brand audit. From these insights, we developed Empowering Developments—a succinct, powerful articulation of the company’s ethos. This became the foundation for three brand pillars: Empowering Expertise, Empowering Relationships, and Empowering Change.
These pillars guided the refreshed brand positioning and ensured a consistent narrative across every touchpoint, from internal communications to client-facing materials, helping AC Whyte communicate who they are, what they stand for, and where they’re going.
We transformed AC Whyte’s visual identity, tone of voice, and online presence to create a brand ecosystem that engages stakeholders.
Our design team created a refreshed visual identity, detailed brand guidelines, presentation templates, signage, and PPE designs—ensuring consistency across platforms. This was followed by a complete redevelopment of the AC Whyte website.
The new site provided streamlined navigation, audience-specific content, and a platform for storytelling through case studies, campaigns, and team features. Technical improvements boosted SEO, page speed, and lead generation. The launch included a robust eight-week LinkedIn campaign with CEO explainers, animated videos, and staff spotlights.
The result? +54% weekly social impressions, over 28K content views, and a significant increase in website performance.
The rebrand positioned AC Whyte as a forward-thinking, client-focused leader—laying the groundwork for continued growth and engagement.
With a unified brand identity, engaging digital presence, and measurable impact, AC Whyte is now equipped to showcase its expertise and lead with confidence. This successful repositioning ensures the company’s communications will evolve alongside its mission—supporting long-term strategy and strengthening stakeholder relationships.
