It's All About Location, Location, Location

Your location isn’t just a backdrop. It’s a character in your story. It sets the mood, the vibe, and can make or break how your product is perceived. Take All Event Hire.

They could've shot their swanky furniture in some sterile studio. Predictable, right? Instead, they went bold. They chose SWG3, a gritty, industrial warehouse in Glasgow.

Why? Because it’s iconic. It’s a statement. The raw, urban space provided the perfect counterpoint to their designer furniture. It said, "Our stuff isn't just for stuff conference halls. It fits anywhere, and looks great doing it."

This wasn't a just a off the cuff creative choice—it was a strategic flex. It allowed them to show potential customers how the furniture could transform a space, making it feel less like a product shot and more like a real, live event.

So, when you're scouting for your next shoot, ask yourself: What story does this place tell? Does it add to your brand’s personality or does it just fade into the background?

The Shooting Style That Sells

Once you've got your stage, you need to choose your weapons. How you shoot is just as important as what you shoot. For All Event Hire, we got clever. We didn’t just point and shoot.

First, we used wide lenses. This  was about giving a sense of scale. It showed the grandness of the space and how the furniture fit into it, creating that aspirational feeling in their clients, helping them visuailse the ambition they have for their own events.

Then, we got up close and personal with longer focal lengths. This is where the magic happened. We focused on the small details—the textures, the craftsmanship, the curves of the furniture. It was about creating intimacy and showing the quality up close, taking advantage of the depth of field to make the products pop.

When it came to video, we kept it smooth and cinematic to add a sense of class and production value. Long, gliding camera movements weren’t just for aesthetics. They were deliberate. They guided the viewer's eye, drawing attention to the products and showing how they related to the wider environment. It’s like a visual whisper, pulling you in without shouting.

Light It Up (But Not Too Much)

Lighting is tricky. Too much, and you look like a car dealership commercial. Too little, and no one can see your stuff. The trick is balance.

With All Event Hire we used a single key light to highlight their products. But they we kill the vibe. We kept the natural, ambient light of the industrial warehouse.

By using a gridded softbox, we made sure their products suffered less from harsh shadows, but still maintained that sense of "drama" from the surrounding light. It created a dynamic look that felt both professional and authentic. It proved you can be polished without being sterile.

The Final Polish: Post-Production

You’ve got the perfect location, the killer shots, the ideal lighting. But you’re not done. Post-production is where you take it from good to unforgettable. For All Event Hire, the final step was the color grade.

Our focus? Make the products sharp, vibrant, and colorful. We didn't want the furniture to blend in with the raw, industrial backdrop. They wanted it to scream, "Look at me!" By making the furniture stand out, they created a powerful visual contrast that elevated their brand. It's about being seen, not just being present.

Stand Out or Fade Away

While others are stuck in predictable, traditional ways of showcasing their products, All Event Hire took a risk. They showed their brand in a new light, literally. They proved that with a little creativity and a lot of planning, you can transform your content from a simple product shot into a powerful brand statement.

So, what's the takeaway? Stop just making content. Start crafting a brand experience. Think about where you are, how you shoot, and what that final look and feel says about you. Because in this crowded market, the brands that stand out are the ones with a story worth seeing.