Sabrina Carpenter X Pringles: The Super Bowl’s New Viral Love Story
Sabrina Carpenter has stepped into her Super Bowl era with a new Pringles teaser that’s taken over social feeds this week. The 15-second clip shows her sitting on a kitchen floor, plucking “petals” from a Pringles flower while singing “He loves me, he loves me not” - simple, playful, and instantly shareable.
The campaign, “Once You Pop, The Love Don’t Stop,” leans into Carpenter’s cultural moment and her Short n’ Sweet aesthetic, proving that Super Bowl buzz no longer depends on big-budget spectacle. The real impact now comes from lo-fi, personality-led teasers perfect for TikTok and Reels, designed to be shared long before kickoff on February 8th.
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Uber’s New Format Puts Brands on the Map - Literally
Uber Advertising has launched Journey Takeover, a premium format that turns the entire ride into a branded experience. It combines branded maps, animated icons along the route, and destination-linked videos, creating a seamless, story-like journey for passengers.
Using real-time trip data, ads align with where passengers are headed - restaurants, stores, or events - creating high-intent, context-driven moments. Coca-Cola is the first brand to use the format, paving the way for other marketers to reach riders with highly relevant, in-journey creative.
The Great Hashtag Cull: Instagram Limits Tags to 5
Instagram has officially limited posts to just five hashtags, marking the end of “hashtag stuffing” as a discovery tactic. The change reflects Adam Mosseri’s message that hashtags are no longer the main way content is found.
For marketers, this means the SEO-fication of Instagram is now unavoidable. The algorithm now leans on on-screen text, captions, and AI-generated image descriptions to categorize content, forcing brands to swap keyword spam for clear, descriptive language that tells Instagram exactly who the post is for.
Liquid Death Is Killing their Social Media Game
Liquid Death proves you don’t need to sound like a corporate brand to sell water. Its social channels feel more like a comedy feed than a brand account, posting only content that’s funny, weird, and worth sharing - from turning hate comments into metal albums to absurd launches like Death Dust. Their approach has built 14M+ followers across TikTok and Instagram, with standout campaigns hitting a 3:1 share-to-like ratio, signalling real cultural cut-through.
The takeaway is simple: Liquid Death wins by acting like a creator, not an advertiser. In an attention economy where real competition is the funniest thing on the feed, prioritising entertainment over hard selling is what turns a basic product into a cultural brand.
From Catwalks to Code: Fashion Meets AI Shoppers
AI is pushing fashion beyond image-making and into decision-making. Personal AI shopping agents are emerging as gatekeepers, filtering thousands of brands to show shoppers only what fits their style, size, and budget.
For marketers, this rewrites the rules. While AI browses brands, accurate product data gains far more significance than glossy campaigns. Discovery must now shift from broad awareness to being “agent-ready” - precise descriptions, live inventory, and signals are what help the algorithm choose you. The future fashion ad isn’t a billboard; it’s a data profile built to win an AI agents’ trust.
An OOH Campaign with Real Heart
To mark its 65th anniversary, the British Heart Foundation and Saatchi & Saatchi have launched In Living Memory - a campaign that turns the traditional memorial bench on its head. Instead of commemorating those lost, BHF has installed 65 bright red benches honouring survivors whose lives were saved by its research, transforming a symbol of grief into one of hope and progress.
The benches are paired with raw, unscripted filmed conversations, making public spaces both permanent and emotional storytelling platforms. For marketers, the lesson is clear: giving campaigns physical longevity and reimagining familiar symbols can create impact far beyond fleeting digital impressions.
Heinz Solves the Fry Crisis
Heinz is tackling one of fast food’s universal annoyances: the messy struggle of dipping fries into a tiny ketchup packet. In collaboration with Rethink Canada, the brand has unveiled the “Heinz Dipper” - a redesigned fry box with a built-in, fold-out ketchup holder that keeps every bite perfectly coated.
The beauty of the idea is its simplicity. By redesigning the packaging itself, Heinz isn’t chasing attention with flashy ads; it’s solving a real consumer pain point. It’s a reminder that clever product design can be just as powerful as marketing spend, turning small improvements into moments that stick with people.
Jeep Calls Out the “Great Pretenders”
Jeep is taking aim at the wave of modern SUVs that look rugged but never leave the pavement. Their new campaign, “The Great Pretenders,” highlights rival SUVs - clean, shiny, and parked in sterile city settings - casting them as mere fashion statements while reclaiming Jeep’s status as the authentic off-road choice.
The ads lean on cinematic, high-contrast photography to drive home that capability matters more than style. For brands, it’s a reminder that heritage and authenticity can be a powerful tool in a crowded market, and sometimes the best way to differentiate is to boldly expose what competitors can’t deliver.
Inclusion Matters: Meet Autistic Barbie
Mattel has unveiled its first ever autistic Barbie in collaboration with the Autistic Self Advocacy Network (ASAN). The doll features sensory-friendly clothing, articulated joints for stimming, a subtly averted gaze, and accessories like pink noise-cancelling headphones and a communication tablet, bringing lived experiences into the design.
By co-creating with experts and advocates, Mattel avoids tokenism while turning the toy into a tool for recognition and conversation. It’s a clear lesson in community-led innovation: when brands listen to their audience, they don’t just launch products - they foster inclusion, spark dialogue, and strengthen cultural relevance.
ChatGPT Debuts Ads with Real Intelligence
OpenAI is testing contextual ads on ChatGPT in the US - a major shift after CEO Sam Altman once called ads a “last resort.” Ads appear in tinted boxes tied to the conversation, so asking about marathons might surface running shoe suggestions. OpenAI is however promising strict guardrails: no ads for under-18s and a total ban on sponsored content for sensitive topics like health, mental health, and politics to protect user trust.
For marketers, this signals the rise of conversational commerce. Brands now need to be genuinely useful to AI, providing contextually relevant suggestions at the exact moment of user intent, rather than relying on flashy interruptions.
Dove’s Bridgerton Collection Makes Skincare a Story
Dove is bringing Regency glamour to skincare with its limited-edition Bridgerton collection, intentionally launched to coincide with Bridgerton Season 4. Featuring two bespoke fragrances,the range pairs Dove’s trusted formulas with scents inspired by the show’s signature elegance, turning everyday routines into a culturally immersive experience.
The campaign combines in-store theatre and online activations across major retailers, creating collectible, Instagram-ready products that engage Gen Z and younger millennials while driving brand engagement. By embedding itself within a cultural phenomenon, Dove shows how brands can refresh relevance, attract new shoppers, and make personal care feel like part of a larger story.
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