The Scottish Equestrian Centre is Scotland’s only 5 star Equestrian Centre.

Founded in 1985, and still family-run, SEC has a reputation for excellence, having attained British Horse Society approval for their training and exam centre, as well as being awarded 5 stars by VisitScotland. The Scottish Equestrian Centre is also home to a 4 star B&B, welcoming guests to experience authentic horse-riding trips from across the globe.

Maguires were appointed to create a new brand identity and website for The Scottish Equestrian Centre as well as capturing a range of photographic and video content for the website and newly launched instagram channel.

The new brand marque sought to provide SEC with a fresh take on the traditional horse iconography often associated with equestrian sports. The angular and dynamic triangular edges of the logo were mirrored in the choice of font, helping provide the brand with a sense of modernity and movement.

The traditional red, seen across the centre’s saddles and riding livery, was retained and modernised for the new brand. This simple, but striking, colour palette was incorporated across the web design. The site itself had a variety of functions; a sales tool for lessons and riding trips as well as a booking site for the centre’s busy B&B, complete with tourist information on the wider area.

Former Sassoon Colour Director Emma Loen is a rising star within the hairdressing profession. In 2022 she initiated a new venture and opened her first independent salon in Finnieston, Glasgow, offering an exceptional, bespoke hair care experience within a collaborative and creative space.

To realise the full potential of her new salon, Emma required stylish and contemporary branding which would roll out across an extensive range of offline and online assets. 

Working closely with Emma, we designed a full logo suite including logotype and graphic marque variations, external signage, business cards, website with book online functionality, service menus, gift cards, wrapping tissue paper, tote and paper bags, and even slipmats for in-house DJ turntables.

Emma also commissioned Maguires to produce a brand film, stills and social content. To date, the brand film has reached 94,128 people based within Scotland, with 6,844 link clicks to the Emma Loen website. 

Since launching in April, Emma’s business has gone from strength to strength, with an ever-growing client list and an upcoming ‘salon collection’ launch scheduled for March 2023.

In July 2020, Joe Lazzerini and partner Amalia Colaluca took over the reins of The Hebridean – a gastro pub in Glasgow’s vibrant West End – formerly owned by Nico Simeone.

Maguires was tasked with developing the new brand identity, photography suite, brand films and provision of an ongoing digital marketing strategy and implementation for the new venture.

After a highly successful launch in September 2020, bookings and word-of-mouth recommendations were flooding in.

Instagram followers increased by 2,702 with Facebook likes up by 764, within just 3 months. The new website also outperformed expectations, with 62,467 page views from September 2020 to December 2020 – exceptional numbers for an independent restaurant operating in a highly competitive market. The Loveable Rogue’s social audience were also highly engaged, with 105k video views and 10,714 link clicks to the website or online kiosk.

However, opening a restaurant in 2020 was not to be without its challenges. The closure of restaurants at 6pm and the ban on alcohol sales in October was followed by a second three-week lockdown in November and December.

Having anticipated the arrival of this second wave of restrictions, ‘The Rogue at Home’ was developed – providing a beautifully boxed ‘at home’ offering of The Rogue’s popular Sunday Roast. This was quickly followed up in December with The Loveable Rogue’s Christmas Day Dinner Box, a four-course festive feast delivered to your door.

Maguires provided the branding, accompanying films and stills to promote both new offerings.

At time of writing, ‘The Rogue at Home’ continues to provide diners a unique at home dining experience as anticipation builds for the reopening of the restaurant in the later part of December (2020).

St Aloysius’ College is a leading independent school based in Glasgow.

In 2019, Maguires created the highly successful ‘The Start of Something Great’ campaign to promote their annual open day (view the full case study here).

One year later, and with the world in the throes of a global pandemic, the likelihood of a traditional face-to-face open day was slim. Anticipating this, the school briefed us to explore an alternative solution which helped prospective parents and pupils learn about the school in advance of applying.

We knew that a virtual open day would clearly be a necessity. This would allow for direct communication between parents, staff members, and pupils – both current and prospective. To this end, we engaged our events partner (and client) Cameron to discuss the requirements for a live virtual event.

Our ambition was to bridge the gap between the experience of a physical event and that of a virtual one. This would allow prospective parents to tour through the campus at their leisure, getting a sense of the school environment and the beauty of the city centre location.

Our solution was a bespoke, informative and feature-rich microsite that would provide a range of multimedia content which could be explored in advance of the live virtual event. The main body of the microsite was a series of six films that would help to tell the story of St Aloysius in greater detail. Using a range of interviews with staff, pupils and parents, coupled with reportage footage of the campus, facilities and daily school life, the final films each focused on a different element and resulted in over 20 minutes of high-quality content for viewing.

Alongside this, we commissioned a bespoke 3D map of the campus, drone footage of the building exteriors and a 360-degree interactive tour which showcased the inside of the main school buildings.

Finally, the virtual tour website provided a prospectus download (also designed by Maguires) and an online application form for the open day.

The site acted as a vital companion to our digital advertising campaign, which pushed traffic to an online applications page. The virtual tour site was then served to interested applicants as well as being pushed out as part of a separate, targeted social media campaign.

The results for the 2 virtual open days (Senior School, and the Junior School) were hugely encouraging. Since the campaign commenced in November, there have been 26,851 link clicks to the microsite from social channels. Campaign content served on social channels has had a total reach of 65,551 with 28,995 video views by early December 2020.

One of our existing social clients, a Glasgow-based utilities consultancy, was looking to reinvent itself with a new brand name that better reflected its blue chip client list.

As well as the new brand name and identity, we were also tasked with the design and build of the accompanying website and digital marketing strategy.

One of the key objectives of the brief was to ensure the new brand would stand out in a very competitive and ever-changing industry.

It started with the name. After countless brainstorming sessions – in which we analysed the core offering of the business, its values, and its competitors – boxfish was born.

A rare and surprisingly agile creature, the boxfish is known for its impressive efficiency and streamlined movement; the way it cuts through the current with ease. For a company that prides itself on maximising cost efficiencies, saving its clients time and money – it was the perfect fit.

The boxfish’s vibrant blue and yellow colours gave us a vibrant and distinctive colour palette to work from, with its distinctive outline providing inspiration for the logo mark.

To help highlight the many services on offer at boxfish we developed an engaging illustrative style, showcasing each service with bespoke character illustrations.

The creation of a confident, conversational tone of voice – removing business speak and industry jargon – ensured that brand identity and brand voice aligned seamlessly.

Formerly Cameron Presentations, this forward-thinking, 70-year-old, family-run events company were looking to revitalise their entire communications landscape with a new look and feel across all media channels. Our mission was to design and produce a brand, website and digital comms strategy which projected Cameron’s evolution and confidence within an ever-changing and highly competitive industry.

Using ‘connecting ideas’ as a working strapline, we devised bespoke dot matrix patterns or ‘circle clouds’ which represented the notion of connectivity and alluded to light / sound wave patterns. This formed the cornerstone of the brand identity and allowed for extensive flexibility in creative execution. A vibrant and confident set of colour gradients were developed, working harmoniously with the circle clouds and providing the brand with a robust, flexible graphical backdrop. The clean, confident brand identity was then deployed in a number of new marketing materials, including letterheads, business cards, brochures, bespoke envelopes, van livery and signage. Added value came from the development of a bespoke desktop app which animates the circle cloud pattern, allowing for variations in both ring speed and wave width.

A clean, modular web build was designed and developed which projected Cameron as leaders and innovators in their sector and projected the company as an ‘Events Agency’.

Copy style was an integral aspect of the new Cameron identity – they were looking for a fresh and bold tone which differentiates them from their competitors and aligns with their ‘fun, friendly, creative’ ethos.  All copy for both offline and online comms was written from the ground up by Maguires’ in-house copywriting team, ensuring both brand identity and copy style align seamlessly.

Our social and digital strategy needed to be vibrant, on-brand and engaging, ensuring cut-through to captivate the Cameron crowd and increase social interactions. Using a mix of paid-for and organic content on Facebook, LinkedIn, Twitter and Instagram, as well as a robust Google AdWords campaign, our strategy and content creation ensured huge spikes in engagement and massive increases in website click-throughs and online enquiries.

Check out the new website and some of the stats below.

www.wearecameron.com

Website sessions up by 70%
Page views up by 75%
User session duration up by 31%
Pages per session up by 18%

The stats above reflect the % change in key stats on the old Cameron website vs. the new Cameron website for a period of 30 days after launch.

20 20 Opticians – part of the Duncan & Todd Group, one of the UK’s largest optical retailers – appointed Maguires to create an engaging in-store campaign to promote the sale of their digital lenses, across all six of their practices.

The objective of the campaign was to highlight the specific benefits of each lens; from lenses that provide relief for visual fatigue, to lenses that allow your eyes to better adapt to computer and device screens.

As the campaign was to run in-store and on social channels, the creative had to grab the attention of passersby and online users, clearly communicating a range of advanced products to a younger, tech-savvy audience.

Our clean and quirky approach to communicating the complex benefits of the four lenses was backed up by the design and build of a bespoke microsite for the campaign.

The microsite provides a dedicated portal for traffic arriving from social and digital channels, where users can find out more specific information about the lenses, while allowing our POS campaign to remain clean and direct.

By creating a series of isolated ‘hero’ images for each lens (instead of using model-based lifestyle imagery more commonly associated with Opticians) the campaign could be easily adapted to various POS and digital formats, without losing any of its impact.