Formerly Cameron Presentations, this forward-thinking, 70-year-old, family-run events company were looking to revitalise their entire communications landscape with a new look and feel across all media channels. Our mission was to design and produce a brand, website and digital comms strategy which projected Cameron’s evolution and confidence within an ever-changing and highly competitive industry.

Using ‘connecting ideas’ as a working strapline, we devised bespoke dot matrix patterns or ‘circle clouds’ which represented the notion of connectivity and alluded to light / sound wave patterns. This formed the cornerstone of the brand identity and allowed for extensive flexibility in creative execution. A vibrant and confident set of colour gradients were developed, working harmoniously with the circle clouds and providing the brand with a robust, flexible graphical backdrop. The clean, confident brand identity was then deployed in a number of new marketing materials, including letterheads, business cards, brochures, bespoke envelopes, van livery and signage. Added value came from the development of a bespoke desktop app which animates the circle cloud pattern, allowing for variations in both ring speed and wave width.

A clean, modular web build was designed and developed which projected Cameron as leaders and innovators in their sector and projected the company as an ‘Events Agency’.

Copy style was an integral aspect of the new Cameron identity – they were looking for a fresh and bold tone which differentiates them from their competitors and aligns with their ‘fun, friendly, creative’ ethos.  All copy for both offline and online comms was written from the ground up by Maguires’ in-house copywriting team, ensuring both brand identity and copy style align seamlessly.

Our social and digital strategy needed to be vibrant, on-brand and engaging, ensuring cut-through to captivate the Cameron crowd and increase social interactions. Using a mix of paid-for and organic content on Facebook, LinkedIn, Twitter and Instagram, as well as a robust Google AdWords campaign, our strategy and content creation ensured huge spikes in engagement and massive increases in website click-throughs and online enquiries.

Check out the new website and some of the stats below.

www.wearecameron.com

Website sessions up by 70%
Page views up by 75%
User session duration up by 31%
Pages per session up by 18%

The stats above reflect the % change in key stats on the old Cameron website vs. the new Cameron website for a period of 30 days after launch.

Stravaigin is one of the best-known restaurants and bars in Glasgow. For over 20 years, they’ve taken pride in using local produce to create internationally-inspired Scottish dishes.

Having been approached to promote Stravaigin’s monthly 5 course fine dining events, we were first tasked with refining the Stravaigin brand.

The logo had gone through a number of iterations over the last 20 years, with several versions still in use throughout the restaurant. We simplified the original logo using typography sympathetic with the Art Nouveau style of the original brand.

Previously hidden within the logo, the ‘Think Global, Eat Local’ ethos was elevated to its own brand marque, acting as a companion to the main logo. This ethos was the essence of their brand, so by creating a separate marque and producing it as a simple ink stamp, we allowed this ethos to be branded on everything that they do.

In addition to the logo, we introduced a new brand colour – influenced by the dark natural wood interior and game-filled menu. This helped provide a fresh look for the staff, with uniforms and hand-stamped business cards.

Finally, we designed a series of menus, from À La Carte to Brunch, Cocktails to Daily Specials, and everything in-between.

The new brand allowed us to create a unique look-and-feel across all communications, including a series of targeted social media campaigns. The first of which was a campaign to promote the new À La Carte menu from Chef James MacRae.

In addition to the branding and marketing responsibilities, the Maguires in-house team provided all photography used across the paid-for social campaigns.

Stravaigin is one of the best-known restaurants and bars in Glasgow. For over 20 years, they’ve taken pride in using local produce to create internationally-inspired Scottish dishes.

Maguires were approached to provide a distinctive advertising style and marketing strategy to promote Stravaigin’s monthly 5 course fine dining events. Each event had a unique culinary focus, with the menus taking inspiration from a particular country or world region.

The creative had to be distinctively ‘Stravaigin’ in style, whilst also illustrating the geographical focus of that particular month.

Taking influence from the reclaimed fixtures and salvaged antiques found inside Stravaigin, we identified geographical and culinary features from each of the countries to create unique artworks for each event. This led to multiple creative executions for our targeted social media advertising campaign, as well as posters, flyers, emails and menus for the event staff.

Having already redesigned the Stravaigin brand, we were keen to provide a strong creative rationale to tie all of these events together along with the new brand. As ‘stravaig’ is an old Scots word meaning ‘to wander’, we proposed presenting each of the events as part of a series, which we called ‘One Night Wanders’.

Now recognised as Scotland’s Theme Park, M&D’s is unique in Scotland. There are over 70 rides and attractions throughout the park, including thrill rides, kids’ rides, 18 hole miniature golf, glow in the dark indoor bowling, a massive indoor complex, a gigantic soft play area, bars, restaurants and an indoor tropical rainforest.

Maguires were tasked with updating the marketing strategy and creative look and feel for the 2018 season, to appeal to a teenage audience.

We developed a series of playful images showcasing the variety and the excitement on offer at M&D’s, with the ‘hero’ of each image being ‘text speak’ associated with a fun visit to M&D’s.
The campaign ran across all print and digital communications, as well as a substantial outdoor campaign.

Following a successful pitch, Maguires were appointed by Stirling Council to create and launch a new brand and marketing campaign for the Stirling area.

The initial stages of the brand development saw us undertake an extensive three-month consultation process, where feedback was gathered from key stakeholders and residents. This process covered both city centre and rural areas, stretching from Crianlarich and Aberfoyle, to Dunblane, Bannockburn and Callander.

The result of this process saw the creation of the brand ‘Stirling: Alive with Scotland’ – illustrating that Stirling is a place where you can find all that is good about Scotland; its history, beauty, ingenuity as well as the wide-ranging opportunities it offers.

(more…)

Refined branding for established, reputable kitchen experts.

Maguires started working with Palazzo Kitchens & Bathrooms in 2016, developing a new brand and website.

Since then, we’ve been running Palazzo’s social channels, generating new leads each month through a series of paid-for campaigns, case studies and lifestyle blogs.

All of the content for the case studies and blogs are created in-house at Maguires, with original photography and copywriting included in our monthly fee. This enables Palazzo to regularly showcase their craft, while helping provide continued engagement with potential customers.

Word-of-mouth recommendations from satisfied customers are important to Palazzo. This is why reaching out to potential customers through Facebook is vital to their growth. Maguires have developed a clear and concise social media marketing strategy which emphasises the quality of the Palazzo service.

By utilising a combination of sophisticated targeting and high-end photography & video content, Maguires have been able to consistently build the Palazzo social audience and continuously increase the number of high-quality leads.

Our detailed SEO strategy has seen Palazzo Kitchens climb to the top of the rankings for a selection of vital key terms, including the #2 position for “kitchens Glasgow”. The Palazzo website bounce rate out-performs the average for organic visits, increasing organic lead generation consistently month on month, with Cost Per Click (CPC) on Facebook also falling well below the average.

In addition, Social SEO optimisation has taken place, with Maguires helping Palazzo to increase the number of 5-star reviews the company receives on specialist interior design social network Houzz, as well as on Google and Facebook.

palazzo.co.uk