In July 2020, Joe Lazzerini and partner Amalia Colaluca took over the reins of The Hebridean – a gastro pub in Glasgow’s vibrant West End – formerly owned by Nico Simeone.

Maguires was tasked with developing the new brand identity, photography suite, brand films and provision of an ongoing digital marketing strategy and implementation for the new venture.

After a highly successful launch in September 2020, bookings and word-of-mouth recommendations were flooding in.

Instagram followers increased by 2,702 with Facebook likes up by 764, within just 3 months. The new website also outperformed expectations, with 62,467 page views from September 2020 to December 2020 – exceptional numbers for an independent restaurant operating in a highly competitive market. The Loveable Rogue’s social audience were also highly engaged, with 105k video views and 10,714 link clicks to the website or online kiosk.

However, opening a restaurant in 2020 was not to be without its challenges. The closure of restaurants at 6pm and the ban on alcohol sales in October was followed by a second three-week lockdown in November and December.

Having anticipated the arrival of this second wave of restrictions, ‘The Rogue at Home’ was developed – providing a beautifully boxed ‘at home’ offering of The Rogue’s popular Sunday Roast. This was quickly followed up in December with The Loveable Rogue’s Christmas Day Dinner Box, a four-course festive feast delivered to your door.

Maguires provided the branding, accompanying films and stills to promote both new offerings.

At time of writing, ‘The Rogue at Home’ continues to provide diners a unique at home dining experience as anticipation builds for the reopening of the restaurant in the later part of December (2020).

One of our existing social clients, a Glasgow-based utilities consultancy, was looking to reinvent itself with a new brand name that better reflected its blue chip client list.

As well as the new brand name and identity, we were also tasked with the design and build of the accompanying website and digital marketing strategy.

One of the key objectives of the brief was to ensure the new brand would stand out in a very competitive and ever-changing industry.

It started with the name. After countless brainstorming sessions – in which we analysed the core offering of the business, its values, and its competitors – boxfish was born.

A rare and surprisingly agile creature, the boxfish is known for its impressive efficiency and streamlined movement; the way it cuts through the current with ease. For a company that prides itself on maximising cost efficiencies, saving its clients time and money – it was the perfect fit.

The boxfish’s vibrant blue and yellow colours gave us a vibrant and distinctive colour palette to work from, with its distinctive outline providing inspiration for the logo mark.

To help highlight the many services on offer at boxfish we developed an engaging illustrative style, showcasing each service with bespoke character illustrations.

The creation of a confident, conversational tone of voice – removing business speak and industry jargon – ensured that brand identity and brand voice aligned seamlessly.

Formerly Cameron Presentations, this forward-thinking, 70-year-old, family-run events company were looking to revitalise their entire communications landscape with a new look and feel across all media channels. Our mission was to design and produce a brand, website and digital comms strategy which projected Cameron’s evolution and confidence within an ever-changing and highly competitive industry.

Using ‘connecting ideas’ as a working strapline, we devised bespoke dot matrix patterns or ‘circle clouds’ which represented the notion of connectivity and alluded to light / sound wave patterns. This formed the cornerstone of the brand identity and allowed for extensive flexibility in creative execution. A vibrant and confident set of colour gradients were developed, working harmoniously with the circle clouds and providing the brand with a robust, flexible graphical backdrop. The clean, confident brand identity was then deployed in a number of new marketing materials, including letterheads, business cards, brochures, bespoke envelopes, van livery and signage. Added value came from the development of a bespoke desktop app which animates the circle cloud pattern, allowing for variations in both ring speed and wave width.

A clean, modular web build was designed and developed which projected Cameron as leaders and innovators in their sector and projected the company as an ‘Events Agency’.

Copy style was an integral aspect of the new Cameron identity – they were looking for a fresh and bold tone which differentiates them from their competitors and aligns with their ‘fun, friendly, creative’ ethos.  All copy for both offline and online comms was written from the ground up by Maguires’ in-house copywriting team, ensuring both brand identity and copy style align seamlessly.

Our social and digital strategy needed to be vibrant, on-brand and engaging, ensuring cut-through to captivate the Cameron crowd and increase social interactions. Using a mix of paid-for and organic content on Facebook, LinkedIn, Twitter and Instagram, as well as a robust Google AdWords campaign, our strategy and content creation ensured huge spikes in engagement and massive increases in website click-throughs and online enquiries.

Check out the new website and some of the stats below.

www.wearecameron.com

Website sessions up by 70%
Page views up by 75%
User session duration up by 31%
Pages per session up by 18%

The stats above reflect the % change in key stats on the old Cameron website vs. the new Cameron website for a period of 30 days after launch.

Stravaigin is one of the best-known restaurants and bars in Glasgow. For over 20 years, they’ve taken pride in using local produce to create internationally-inspired Scottish dishes.

Having been approached to promote Stravaigin’s monthly 5 course fine dining events, we were first tasked with refining the Stravaigin brand.

The logo had gone through a number of iterations over the last 20 years, with several versions still in use throughout the restaurant. We simplified the original logo using typography sympathetic with the Art Nouveau style of the original brand.

Previously hidden within the logo, the ‘Think Global, Eat Local’ ethos was elevated to its own brand marque, acting as a companion to the main logo. This ethos was the essence of their brand, so by creating a separate marque and producing it as a simple ink stamp, we allowed this ethos to be branded on everything that they do.

In addition to the logo, we introduced a new brand colour – influenced by the dark natural wood interior and game-filled menu. This helped provide a fresh look for the staff, with uniforms and hand-stamped business cards.

Finally, we designed a series of menus, from À La Carte to Brunch, Cocktails to Daily Specials, and everything in-between.

The new brand allowed us to create a unique look-and-feel across all communications, including a series of targeted social media campaigns. The first of which was a campaign to promote the new À La Carte menu from Chef James MacRae.

In addition to the branding and marketing responsibilities, the Maguires in-house team provided all photography used across the paid-for social campaigns.

Following a successful pitch, Maguires were appointed by Stirling Council to create and launch a new brand and marketing campaign for the Stirling area.

The initial stages of the brand development saw us undertake an extensive three-month consultation process, where feedback was gathered from key stakeholders and residents. This process covered both city centre and rural areas, stretching from Crianlarich and Aberfoyle, to Dunblane, Bannockburn and Callander.

The result of this process saw the creation of the brand ‘Stirling: Alive with Scotland’ – illustrating that Stirling is a place where you can find all that is good about Scotland; its history, beauty, ingenuity as well as the wide-ranging opportunities it offers.

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Refined branding for established, reputable kitchen experts.

Maguires started working with Palazzo Kitchens & Bathrooms in 2016, developing a new brand and website.

Since then, we’ve been running Palazzo’s social channels, generating new leads each month through a series of paid-for campaigns, case studies and lifestyle blogs.

All of the content for the case studies and blogs are created in-house at Maguires, with original photography and copywriting included in our monthly fee. This enables Palazzo to regularly showcase their craft, while helping provide continued engagement with potential customers.

Word-of-mouth recommendations from satisfied customers are important to Palazzo. This is why reaching out to potential customers through Facebook is vital to their growth. Maguires have developed a clear and concise social media marketing strategy which emphasises the quality of the Palazzo service.

By utilising a combination of sophisticated targeting and high-end photography & video content, Maguires have been able to consistently build the Palazzo social audience and continuously increase the number of high-quality leads.

Our detailed SEO strategy has seen Palazzo Kitchens climb to the top of the rankings for a selection of vital key terms, including the #2 position for “kitchens Glasgow”. The Palazzo website bounce rate out-performs the average for organic visits, increasing organic lead generation consistently month on month, with Cost Per Click (CPC) on Facebook also falling well below the average.

In addition, Social SEO optimisation has taken place, with Maguires helping Palazzo to increase the number of 5-star reviews the company receives on specialist interior design social network Houzz, as well as on Google and Facebook.

palazzo.co.uk