Following the post-pandemic return of supporters to football stadiums in Scotland, Celtic Football Club approached Maguires to design the banners that line the paved approach to the front of the stadium – known as ‘The Celtic Way’.
Having worked with the club in 2020 to redesign the tunnel and player areas within the stadium, we had begun developing a strong typographical style based upon key figures and phrases from the club’s history, coupled with a tweaked colour palette. The club were keen to see this new style adapted to The Celtic Way, with the message ‘One Club Since 1888’ brought to life.
We decided to approach the design of all 20 banners separately, giving each word and date their own unique typographic treatment, encased within green and white blocks to mimic the famous Celtic hoops when viewed together.
The variety of designs provided for the banners were so wide-ranging that the club decided to incorporate a variety of the graphic elements into the match day comms created by their in-house team for the upcoming season.