Delivering tangible marketing results for a northern retail giant.
Whether it’s choosing the perfect outfit, finding the bargain of the year or enjoying the widest range of quality shopping for a great day out, ‘It all comes together at Bon Accord & St Nicholas’.
This was the premise for our campaign and was inspired by the partnership of the two shopping centres coming together to form one unique retail experience. It re-iterates that these two well known centres are now one (and two, after all, is always better than one) and uses the partnership as a position of strength to highlight the fact that Bon Accord and St Nicholas provide the larger offering of quality shops in Aberdeen.
We re-inforced this concept with a meeting of two specific aspects of the centres shopping experience in each creative treatment. Positioned on a rich palate of deep opulent turquoise, elegant reversed typography and stylish photography that integrates the concept into the heart of the campaign, the creative established Bon Accord & St Nicholas as THE shopping destination in Aberdeen.
The campaign launched in 2014 with an array of above and below the line marketing materials, including outdoor posters, press, TV and radio and continues into 2015 with a refreshed creative.
“We (Bon Accord) really enjoy working with Maguires – you have produced some excellent work for us which has delivered great results. We would have no hesitation in recommending your services to others. Thanks again for being a great team to work with!”
Bon Accord & St Nicholas