The Secret Sandwich Co. is an Edinburgh based start-up from established restauranteurs The Rocca Group.

Offering hearty sandwiches freshly-made in their Edinburgh kitchen, the brand needed a distinct and playful identity to match it’s name.

Maguires created a unique logo marque, strap-line and graphic style to provide the in-house marketing team with a range of options for packaging and social media advertising.

Launched in mid-2022, the Secret Sandwich Co. is already less of a secret, with its deliciously hand-made (and imaginatively named) sandwiches now a firm favourite with taste-makers across the capital.





Food & Drink