In the Summer of 2020, Rioja Finnieston underwent a dramatic transformation from a late-night bar and informal tapas spot to a refined, high-end Spanish restaurant, headed up by Michelin-starred Catalan chef Miguel Angel Mayor. Having mastered his craft in the legendary El Bulli restaurant, Chef Miguel moved to Glasgow to present his new concept and challenge preconceived ideas of fine dining. With such a unique and exciting venture, Maguires were delighted to work and collaborate with Chef Miguel.
Since Rioja re-launched in July 2021, Miguel’s concept has showcased the best of both Scottish and Iberian produce with a breath-taking array of ever-evolving dishes, all presented with playfulness and creativity. Our team has sought to capture the essence of Miguel’s gastronomic vision through photography, film, graphics, sound, and words. Beautiful and well-crafted food photography is key to our approach, as are the ‘Food Stories’ film series which articulate Miguel’s story and his approach to Rioja’s signature dishes.
Our social campaigns for Rioja launched in July 2021, with exceptionally high levels of engagement throughout. Facebook and Instagram combined have seen over 16,477 likes on organic posts, with 723,779 impressions and a 128% increase in phone calls, prompted by social media content (data extract from July-Oct 31 2021).
As Miguel’s concept evolves into 2022, so will our agile social strategy – ensuring Miguel’s innovative techniques and world-class food is showcased with both finesse and respect.