In July 2020, Joe Lazzerini and partner Amalia Colaluca took over the reins of The Hebridean – a gastro pub in Glasgow’s vibrant West End – formerly owned by Nico Simeone.
Maguires was tasked with developing the new brand identity, photography suite, brand films and provision of an ongoing digital marketing strategy and implementation for the new venture.
After a highly successful launch in September 2020, bookings and word-of-mouth recommendations were flooding in.
Instagram followers increased by 2,702 with Facebook likes up by 764, within just 3 months. The new website also outperformed expectations, with 62,467 page views from September 2020 to December 2020 – exceptional numbers for an independent restaurant operating in a highly competitive market. The Loveable Rogue’s social audience were also highly engaged, with 105k video views and 10,714 link clicks to the website or online kiosk.
However, opening a restaurant in 2020 was not to be without its challenges. The closure of restaurants at 6pm and the ban on alcohol sales in October was followed by a second three-week lockdown in November and December.
Having anticipated the arrival of this second wave of restrictions, ‘The Rogue at Home’ was developed – providing a beautifully boxed ‘at home’ offering of The Rogue’s popular Sunday Roast. This was quickly followed up in December with The Loveable Rogue’s Christmas Day Dinner Box, a four-course festive feast delivered to your door.
Maguires provided the branding, accompanying films and stills to promote both new offerings.
At time of writing, ‘The Rogue at Home’ continues to provide diners a unique at home dining experience as anticipation builds for the reopening of the restaurant in the later part of December.