Quarriers is a Scottish social care charity based in Quarrier’s Village, Inverclyde. It provides care and support for vulnerable children, adults and families, with the aim of bringing about positive change in people’s lives.
After a successful pitch, Maguires were appointed to create a recruitment campaign for Quarriers. Having struggled to fill carer roles through traditional recruitment avenues, the client decided to use a creative advertising campaign to target people interested in a career in care directly.
We created the ‘Care to join us’ campaign. The simple message got right to the point, by identifying the crucial requirement of working for Quarriers – that you really care.
A strong call to action prompts anyone considering a career in caring to find out about available roles via the Quarriers jobs page.
Quarriers were keen to champion their staff in the campaign, so Maguires commissioned and art-directed the photography at Quarrier’s Village using real Quarriers employees. Multiple creative executions were then provided for a far-ranging campaign across outdoor, social, digital, press and radio.
Since launching in August 2018, the campaign has resulted in triple the number of visits to the Quarriers site, with the suitability of applicants also increasing to a healthy 1 in 3 being taken on.
The campaign has led to 200 new hires as of April 2019.
