Refined branding for established, reputable kitchen experts.
Palazzo Kitchens are a successful family business, based in Uddingston, who specialise in bespoke, luxury kitchens.
Maguires were approached by Palazzo to rejuvenate their brand which had remained the same for over 20 years. The goal was to create a logo and subsequent suite of work that reflected the quality of their kitchens and develop a refined colour palette more suited to a high-end product.
Our new website design features full-screen, high-quality imagery that works effortlessly across all devices. We introduced a drop-down menu system and filters to navigate through completed projects so that potential customers can view kitchens that are relevant to their own tastes.
Word-of-mouth recommendations from satisfied customers are important to Palazzo. This is why reaching out to potential customers through Facebook is vital to their growth. Maguires have developed a clear and concise social media marketing strategy which emphasises the quality of the Palazzo service.
By utilising a combination of sophisticated targeting and high-end photography & video content, Maguires have been able to consistently build the Palazzo social audience and continuously increase the number of high-quality leads.
Our detailed SEO strategy has seen Palazzo Kitchens climb to the top of the rankings for a selection of vital key terms, including the #2 position for “kitchens Glasgow”. The Palazzo website bounce rate out-performs the average for organic visits, increasing organic lead generation consistently month on month, with Cost Per Click (CPC) on Facebook also falling well below the average.
In addition, Social SEO optimisation has taken place, with Maguires helping Palazzo to increase the number of 5-star reviews the company receives on specialist interior design social network Houzz, as well as on Google and Facebook.
Maguires have also provided high-end editorial photography for Palazzo Kitchens with features in specialist interest publications such as Kitchens & Bathrooms Scotland.