Increasing engagement with a younger target market through a bold creative advertising campaign.
For Summer 2015, our overarching task was to create a succinct, punchy, bold and imaginative campaign which connects with younger consumers and emphasises the key USP – Buchanan Galleries is a leading city centre shopping destination with a multitude of high-class fashion retailers.
Our creative is bold, malleable and relevant with a focus on the look and feels rather than product quantity. We speak directly to the consumer and engage, inviting them to continue the conversation on new media channels.
Harnessing rich, seasonal colour hues, and emotive, classic fashion photography the campaign reasserts BG in the marketplace and engages with the public.
Our strapline is confident and fresh, allowing the statement to work on a number of levels whilst communicating directly with the consumer.
