The Digital Health & Care Innovation Centre (DHI) is part of the Scottish Funding Council’s Innovation Centre Programme, which is designed to support transformational collaboration between universities and businesses.
Following a successful tender submission, Maguires were appointed to reposition the brand identity for DHI – a partnership between the University of Strathclyde and Glasgow School of Art.
Our brief was to move the existing brand marque forward before developing a fresh graphic style and accompanying corporate toolkit that better represented the future-facing nature of the organisation.
Alongside a robust brand guidelines document, we produced a series of templates for the in-house design team for a varied degree of internal and external applications. These ranged from White Paper reports to infographics, merchandising and exhibition materials.