Can Do Innovation Summit:
Branding and Ident

Can Do is a collaborative enterprise that was launched in 2013, set up to support entrepreneurship and business innovation within Scotland.

Throughout the year they host a programme of large-scale events that bring SMEs and start-ups together to promote creativity and opportunity within their fields.

In 2021, Maguires were tasked with refreshing the existing brand identity, which would be used widely throughout their social media, website, and other digital platforms.

We approached the project by creating a folded typographic style, that together with a new colour palette and accompanying graphical elements, helped better position the brand in a forward-facing sector. Finally, we brought the brand to life with an intricate animated ident that uses kinitec motion that locks into place as the logo builds.