Urban Grocer:
Brand Identity, Photography & Advertising

Urban Grocer are a family-run business with a rich heritage in the fresh fruit and vegetables wholesaling industry, dating back over 70 years.

The Urban Grocer brand was launched in 2013 to supply fresh produce straight to restaurant kitchens. In 2020, against the backdrop of the first National lockdown, they decided to take that experience and expertise and offer a direct-to-consumer delivery service.

Customers can choose from a range of expertly curated fresh fruit and vegetable boxes as well as offering a range of premium pantry items and high-quality meat and poultry.

Maguires created a fresh brand identity and a bespoke suite of food photography in order to help the Urban Grocer brand ma­ke the transition to a UK-wide delivery service.

The new brand identity was launched in early December 2020, as part of a targeted social campaign. Maguires produced an animated explainer video to help showcase the service to new customers as well as a series of product-specific remarketing campaigns and seasonal box promotions and mailers.

As part of an ongoing creative retainer, we will be developing new marketing strategies to help expand their customer base, creating new content to improve social engagement and build brand recognition throughout the UK.