Creating a premium brand to increase client base.
Virtue Money are a firm of Independent Financial Advisors.
After consulting with the client on how to develop their brand in a competitive marketplace, we created a unique corporate identity and accompanying website design and build.
Central to the new site, their ‘shop window’, we created a central concept that subtly aligned their world of bespoke financial solutions to that of a respected Saville Row tailor – where reputation through word-of-mouth is key.
We commission a series of images that would help bring this analogy to life, while communicating Virtue Money’s unique offering to potential clients.
For the brand identity, the client was keen to maintain a link to the previous logo mark, so we developed modern refresh of the logo, rendering it in copper foil on all print collateral.