Now recognised as Scotland’s Theme Park, M&D’s is unique in Scotland. There are over 70 rides and attractions throughout the park, including thrill rides, kids’ rides, 18 hole miniature golf, glow in the dark indoor bowling, a massive indoor complex, a gigantic soft play area, bars, restaurants and an indoor tropical rainforest.
Maguires were tasked with updating the marketing strategy and creative look and feel for the 2018 season, to appeal to a teenage audience.
We developed a series of playful images showcasing the variety and the excitement on offer at M&D’s, with the ‘hero’ of each image being ‘text speak’ associated with a fun visit to M&D’s.
The campaign ran across all print and digital communications, as well as a substantial outdoor campaign.