First Place Betting Jobs is a boutique recruitment agency, dedicated to attracting the best global talent for the iGaming industry.

In early 2020, Maguires created the brand name, brand identity and creative concept to provide market cut-through in a highly competitive sector.

By creating a series of bespoke 3D renders, featuring sporting, gambling and gaming iconography, we were able to develop a playful headline style for the nascent brand.

These creative assets and tone-of-voice guides would go on to form a creative toolkit that was then delivered to the client’s existing digital agency, allowing them to produce a series of recruitment ads on Linkedin on their website.