The Scottish Equestrian Centre is Scotland’s only 5 star Equestrian Centre.

Founded in 1985, and still family-run, SEC has a reputation for excellence, having attained British Horse Society approval for their training and exam centre, as well as being awarded 5 stars by VisitScotland. The Scottish Equestrian Centre is also home to a 4 star B&B, welcoming guests to experience authentic horse-riding trips from across the globe.

Maguires were appointed to create a new brand identity and website for The Scottish Equestrian Centre as well as capturing a range of photographic and video content for the website and newly launched instagram channel.

The new brand marque sought to provide SEC with a fresh take on the traditional horse iconography often associated with equestrian sports. The angular and dynamic triangular edges of the logo were mirrored in the choice of font, helping provide the brand with a sense of modernity and movement.

The traditional red, seen across the centre’s saddles and riding livery, was retained and modernised for the new brand. This simple, but striking, colour palette was incorporated across the web design. The site itself had a variety of functions; a sales tool for lessons and riding trips as well as a booking site for the centre’s busy B&B, complete with tourist information on the wider area.

Now recognised as Scotland’s Theme Park, M&D’s is unique in Scotland. There are over 70 rides and attractions throughout the park, including thrill rides, kids’ rides, 18 hole miniature golf, glow in the dark indoor bowling, a massive indoor complex, a gigantic soft play area, bars, restaurants and an indoor tropical rainforest.

Maguires were tasked with updating the marketing strategy and creative look and feel for the 2018 season, to appeal to a teenage audience.

We developed a series of playful images showcasing the variety and the excitement on offer at M&D’s, with the ‘hero’ of each image being ‘text speak’ associated with a fun visit to M&D’s.
The campaign ran across all print and digital communications, as well as a substantial outdoor campaign.