Digital Lifelines Scotland seeks to improve digital inclusion and to design digital solutions that better meet people’s needs, to improve the health outcomes for people who use drugs, reducing the risk of harm and death.

Maguires were appointed to create a modern and dynamic brand to help DLS continue its valuable work in both the digital and physical worlds.

At the heart of the new brand marque are subtle references to the letters ‘d’ and ‘l’ encased within a series of interconnected curves. As Digital Lifelines Scotland is funded by Scottish Government and run as a partnership programme, these curves are designed to represent both the collaborative make-up of DLS, as well as the supportive nature of their work. The overall visual effect of these interconnecting curves provides the new brand with a distinct digital ‘fingerprint’ marque, with the line forms influenced by circuit boards. Finally, the vibrant colour palette was chosen to represent the scottish element of the organisation, with the colours based upon a Scottish thistle, sitting against a bright blue sky.

The brand also required a highly adaptive brand system to allow staff the tools to create a wide-variety of branded communications from issuing reports and papers, to presenting and attending various events and conferences.

First Place Betting Jobs is a boutique recruitment agency, dedicated to attracting the best global talent for the iGaming industry.

In early 2020, Maguires created the brand name, brand identity and creative concept to provide market cut-through in a highly competitive sector.

By creating a series of bespoke 3D renders, featuring sporting, gambling and gaming iconography, we were able to develop a playful headline style for the nascent brand.

These creative assets and tone-of-voice guides would go on to form a creative toolkit that was then delivered to the client’s existing digital agency, allowing them to produce a series of recruitment ads on Linkedin on their website.

One of our existing social clients, a Glasgow-based utilities consultancy, was looking to reinvent itself with a new brand name that better reflected its blue chip client list.

As well as the new brand name and identity, we were also tasked with the design and build of the accompanying website and digital marketing strategy.

One of the key objectives of the brief was to ensure the new brand would stand out in a very competitive and ever-changing industry.

It started with the name. After countless brainstorming sessions – in which we analysed the core offering of the business, its values, and its competitors – boxfish was born.

A rare and surprisingly agile creature, the boxfish is known for its impressive efficiency and streamlined movement; the way it cuts through the current with ease. For a company that prides itself on maximising cost efficiencies, saving its clients time and money – it was the perfect fit.

The boxfish’s vibrant blue and yellow colours gave us a vibrant and distinctive colour palette to work from, with its distinctive outline providing inspiration for the logo mark.

To help highlight the many services on offer at boxfish we developed an engaging illustrative style, showcasing each service with bespoke character illustrations.

The creation of a confident, conversational tone of voice – removing business speak and industry jargon – ensured that brand identity and brand voice aligned seamlessly.

Formerly Cameron Presentations, this forward-thinking, 70-year-old, family-run events company were looking to revitalise their entire communications landscape with a new look and feel across all media channels. Our mission was to design and produce a brand, website and digital comms strategy which projected Cameron’s evolution and confidence within an ever-changing and highly competitive industry.

Using ‘connecting ideas’ as a working strapline, we devised bespoke dot matrix patterns or ‘circle clouds’ which represented the notion of connectivity and alluded to light / sound wave patterns. This formed the cornerstone of the brand identity and allowed for extensive flexibility in creative execution. A vibrant and confident set of colour gradients were developed, working harmoniously with the circle clouds and providing the brand with a robust, flexible graphical backdrop. The clean, confident brand identity was then deployed in a number of new marketing materials, including letterheads, business cards, brochures, bespoke envelopes, van livery and signage. Added value came from the development of a bespoke desktop app which animates the circle cloud pattern, allowing for variations in both ring speed and wave width.

A clean, modular web build was designed and developed which projected Cameron as leaders and innovators in their sector and projected the company as an ‘Events Agency’.

Copy style was an integral aspect of the new Cameron identity – they were looking for a fresh and bold tone which differentiates them from their competitors and aligns with their ‘fun, friendly, creative’ ethos.  All copy for both offline and online comms was written from the ground up by Maguires’ in-house copywriting team, ensuring both brand identity and copy style align seamlessly.

Our social and digital strategy needed to be vibrant, on-brand and engaging, ensuring cut-through to captivate the Cameron crowd and increase social interactions. Using a mix of paid-for and organic content on Facebook, LinkedIn, Twitter and Instagram, as well as a robust Google AdWords campaign, our strategy and content creation ensured huge spikes in engagement and massive increases in website click-throughs and online enquiries.

Check out the new website and some of the stats below.

www.wearecameron.com

Website sessions up by 70%
Page views up by 75%
User session duration up by 31%
Pages per session up by 18%

The stats above reflect the % change in key stats on the old Cameron website vs. the new Cameron website for a period of 30 days after launch.