Branding, Website & Video

All Event Hire provide unique and sustainable furniture for events such as the UEFA Champions League, MTV Europe, Davis Cup, TED Global and Commonwealth Games.
Founded in 2009, as part of part of Cameron Events, a leading event production and AV hire company, All Event Hire approached Maguires for an overhaul of their existing brand and website.
As the brand name clearly reflected the business’ offering, we wanted to lean into that simplicity, by ensuring the name became the primary logo marque.
The concept for the rebrand was based around the idea of All Event Hire curating creative ‘spaces’ for their clients’ events. With this in mind, our logo design sees the brand name encapsulated within a rectangular bracket-like device, highlighting that All Event Hire was at the heart of these creative ‘spaces’.
In contrast to the simplicity of the word marque, we developed an abstract graphic device, based on the AEH leterforms, in order to provide stand-out for any branded communications, uniforms and the new website, also designed and built by Maguires.
The brackets are one again used to provide areas for text and headlines, and rectangular letterforms provide distinct and abstract shapes to furnish each design, much like the more modern elements on offer within the All Event Hire’s furniture range (shown in our brand launch film, included below).