The Secret Sandwich Co. is an Edinburgh based start-up from established restauranteurs The Rocca Group.

Offering hearty sandwiches freshly-made in their Edinburgh kitchen, the brand needed a distinct and playful identity to match it’s name.

Maguires created a unique logo marque, strap-line and graphic style to provide the in-house marketing team with a range of options for packaging and social media advertising.

Launched in mid-2022, the Secret Sandwich Co. is already less of a secret, with its deliciously hand-made (and imaginatively named) sandwiches now a firm favourite with taste-makers across the capital.

The Rocca Group was looking to expand its evening offering with the opening of Ciao, a specialist cocktail bar set within Rico’s, the renowned eatery on North Castle St in the heart of Edinburgh’s New Town.

Maguires were commissioned to create the brand for the new bar, having worked with The Rocca Group creating social content for Rico’s as well as their two sister venues: The Michelin-guided Seafood Ristorante in St Andrew’s and The Broughton in Edinburgh.

Opening November 2022, Ciao offers delicious drinks alongside cicchetti – small Italian snacks – as well as a lunch menu freshly prepared by the famed Rico’s kitchen. Their resident mixologists pride themselves on the The Negroni, a classic Italian cocktail containing gin, campari and sweet vermouth. As well as the classic version, many variations on the classic cocktail also appear on their extensive drinks menu.