Buchanan Street Branding & Brochure
Glasgow’s extensive retail offering includes three main shopping streets in the city centre – known as ‘The Style Mile’ – with Buchanan Street at its heart.
Ranked second in the UK retail hierarchy, behind only London’s Oxford Street in terms of CACI rating, Buchanan Street is home to an array of mainstream retailers and aspirational brands.
However, as high streets across the UK adapted to a post-pandemic world, operators Hines showcased a unique opportunity for premium retailers to take over rarely available commercial space in an iconic location at the top of the street.
Maguires were tasked with creating the sales credentials brochure for the opportunity and accompanying window vinyls across all units. We also commissioned original photography and a video walk-through to supplement the marketing offering.